Welcome to Cure

Cure is an independent premium womenswear boutique, stocking clothing, footwear and accessories from a focused mix of designer brands including DvF, Day Birger et Mikkelsen, Paul Smith, By Malene Birger, Barbour and Ted Baker. We edit the season's most coveted pieces from the designer brands you love.

For SS15, we debut DvF's iconic wrap dress alongside her signature bold prints and vibrant accessories at Cure UK. MiH Jeans and IDA denim offer a range of denim shapes designed to fit and flatter every shape and size. We curate big name brand collections Paul Smith and Barbour - the quintessential British brands delivering staple wardrobe pieces with attention to detail, quality and design. Bombshell and Nicole Miller offer the ultimate flattering dresses that nip, tuck and flatter your feminine shape. Ted Baker's SS15 collection will refresh your wardrobe with light knits, printed tees, coats, feminine trouser suits, beautiful printed dresses and pretty lace dresses. Muubaa is your go-to brand for luxurious leathers. The Muubaa Leather Biker Jacket is your essential, investment piece for every season. Marella delivers a premium collection of womenswear. 5 Preview, 360 Sweater and 0039 Italy add great layering pieces to your wardrobe. We introduce Parka London for SS15, a British brand designing the best premium parkas who are gaining a strong following of dedicated fans and last but not least, Star Mela, a brand offering great Summer holiday pieces.

For accessories and footwear, we stock Becksondergaard scarves, Paul Smith accessories, Abro and Liebeskind leather bags and purses, Ash footwear, DvF scarves and bags, Elia B, Lola Cruz, Sam Edelman and UGG footwear.

We've been doing what we do since April 2005 at our store in the beautiful Cathedral City of Lichfield and to the rest of the world online at cureuk.com.

Cure is made up of a vibrant young team of fashion and design enthusiasts, we pride ourselves on our customer service, brand, trend and body shape knowledge, taking the hassle out of finding your perfect outfit, whether you struggle with buying the right pair of jeans or dressing for that special occasion. We have gathered a selection of the very best brands from well known labels to independent designers. At Cure we focus on quality and our collections are always changing and evolving to bring you the most up to date style.

...it's heaven on a hanger!

What Our Customers Say About Us...

"Anna and Bev and the rest of the Friendly helpful staff always go the extra mile to be sure you find the perfect outfit for every occasion life throws at you and the boutique always looks lovely and smells gorgeous." - Debbie C., June 2015

"Very clever buying; some good, but not scarily priced, labels... very wearable. The service is wonderful and they always make very helpful, knowledgeable suggestions. There's always something 'right' in there." - Carol B., June 2015

"Best shop in Lichfield, staff are helpful but not over powering, they care and are honest with how you look when trying items on. I rarely leave without something gorgeous. On a mega plus .... They even allow my husband in and make him coffee!" - Sheena T., June 2015

"Brilliant attentive staff, fab stock. A must if visiting Lichfield." - Carol T, February 2015

"Very Friendly, helpful service, knowledgeable and good range of products." - Samantha W, - February 2015

"Beautiful products and a very friendly & helpful service." - Joy S, February 2015

"Great shop - unique styles - very helpful staff." - Patricia W, Febuary, 2015

"Thank you for helping me track the sweater I purchased. I am not sure why customs held the package so long but it did finally arrive. I love the sweater! Cheers." - Martha M, January 2015

"Very friendly service, helpful and try to meet your every need. Warm and calm environment. Even look after us men with coffee whilst our other half's are pampered." - Nick J, January 2015

"Great experience shopping at Cure. Purchased perfume and a designer blouse. Can't wait to go out very soon to wear both. Thank you." - Marina M, January 2015

"The best dress shop by far in Lichfield. Excellent staff, always helpful. Stock looks fantastic - good variety of brands. A pleasure to shop here." - Helen L, January 2015

"Puts Lichfield "on trend" - Lovely clothes and quality from brands that I usually have to travel to Birmingham, Nottingham, Leeds, Manchester or London to buy." - Juliet G, January 2015

"Lovely, friendly, helpful, more like friends than staff." - Bev C, January 2015

"Excellent service, very friendly & great choice of clothing." - Janette E, January 2015

"Great customer service. Always honest and never pushy. And why wouldn't you go in when you see such lovely window displays." - Karen A, January 2015

"Cure is the best place to buy good clothing. Staff are very professional and are always willing to help." - Julie C, January 2015

"Cure is the best! Lovely staff (so helpful) and fab clothes! 10/10." Carolyn D, January 2015

"I have been shopping at Cure Lichfield on and off for a few years. Extremely friendly & professional staff; Helpful when looking for choice of clothes for different occasions. Shop is beautifully decorated. Lovely choice of designs." - Nikki P, January 2015

"I love Cure! Always lovely things to buy: something different, something gorgeous! Service is friendly and you feel like one of the family, rather than just a customer!" - Linda L, October 2014

"Very attentive assistants who knew what would suit, were very encouraging and gave wonderful ideas to mix and match accessories with garments. We purchased two coats between us which are amazing!" - Wendy K, October 2014

"Really friendly and helpful assistant. Bought a lovely pair of boots and received excellent service. Will be back!" - Louise T, October 2014

"It's always super service made better by honest feedback, it's always shopping with a girlfriend even when alone. Great knowledge of products and design - love it!" - Katja M, October 2014

"I LOVE this shop!! Absolutely gorgeous everything, would recommend to everyone!" - Kerrie P, October 2014

"Beautiful stock plus very helpful, personal and knowledgeable service" - Carol B, August 2014

"Fantastic range of clothes and lovely support in making selections." - Sue W, August 2014

"What an exceptionally friendly place! This business' attitude and approach to customers is what Lichfield is all about. Absolutely love it!" - Nigel D, June 2014

"Just got the dress and it's perfect! Very pleased with the purchase and the customer service!" - Jackie H, August 2014

"A fantastic shopping experience - great clothes, service and advice. Loads of hot products!" - Lee G, July 2014

"Excellent customer service offering independent advice and fantastic clothing." - Carolyn C, June 2014

"Beautiful shop, great brands, wonderful service and a free personal styling service, which I've now booked onto. Definitely worth a visit when in Lichfield. Thanks girls x" - Amy S, March 2014

"Very friendly and welcoming. Provides excellent service beyond just the shop, such as fashion shows. I travel from Stafford to visit. Great experience." - Kate N, February 2014

"You can always find a little lovely something in here!" - Tracy, R, May 2014

"Excellent shop. Lots of help and advice without any pressure to buy." - Noreen F, April 2014

"Cure has excellent fashions, excellent service, provides excellent value and marvellous coffee! Ten out of ten every time!" - Patricia T, February 2014

"Fab! Great range of womenswear, friendly staff and great service." - Stephanie G, January 2014

"I received the dress today and I love it!! I just wanted to thank James and Katie for the impeccable service!" - Sarah M, January 2014

"First class service by all members of the team. Always a warm welcome followed by a nice cup of coffee." - Nigel D, December 2013

"Really helpful staff and lovely selection of beautiful clothes. Definitely worth a visit." - Julia J, December 2013

"Always a pleasure to browse and shop. Very helpful staff!" - Debbie B, November 2013

"Just picked up the fascinator from our sorting office. Very pleased with it! Many thanks for the great customer service; really appreciate the replacement you sent. Will now be able to wear it tomorrow." - Nora, November 2013

"Excellent service, very good selection of stock." - Louise, September 2013

"Very good service, lovely clothes, nice shop!!" - Carly M, September 2013

"Good place for finding something different. Service is always very friendly and helpful." - Jacqui C, August 2013

"A great shop with beautiful clothes and very helpful staff. A great shopping experience." - Catherine M, August 2013

"Absolutely fantastic! I love the staff, the prices and the coffee! Great place to shop." - Nigel D, July 2013

"I have just spent a couple of hours in Cure and came away with three dresses! An amazing shopping experience. Fantastic choice of clothes but above all, knowledgeable and very friendly staff. Will certainly be back." - Kay & Alan, June 2013

"It is a great local clothing store, I can always find something I love and want to buy there, and everyone who works there is always really helpful, positive and upbeat, it is always a pleasurable shopping experience" - Wendy H, June 2013

"Cure has a high quality and a diverse range of clothing. The service is always excellent, friendly and welcoming." - Jacqui C, May 2013

"If you want something different and real style with great and honest advice, then this is the place to come! Great variety and always new things in." - Sian M, May 2013

"They really know how to look after their customers, you're made to feel very welcome, nothing is too much trouble and they stock beautiful premium designer labels too." - Miranda H, February 2013

"I love Cure - they have amazing staff and the most fabulous selection of clothes!" - Caitriona T, February 2013

"My daughter takes me to Cure to help her spend her money! It is a great shop." - Penny W, February 2013

"I just love my designer jeans I bought from Cure. They fit so well and it was thanks to staff encouraging me to try different types on, with no pressures. Just having someone take the time to make sure you are comfortable with what you wear helps you feel so good too." - Jayne S, February 2013

"Thanks very much, exchanged boots yesterday and ended up spending even more as you have such lovely things in the shop!! Appreciate the customer service and the girls in the shop are fab, I will definitely be going back on a regular basis!" - Laura T, December 2012

"I recently attended Cure annual fashion show in support of St Giles Hospice. It was a fabulous event and there were many local businesses and customers there supporting the cause, the event was organised superbly the staff were fantastic and Anna did a fabulous job hosting the event. Cure is a lovely boutique store that always has a lovely welcome and is very active and supportive within the business community and of course they have beautiful product and are very knowledgeable about their stock, designers and how to make you look stunning x" - Katy H, December 2012

"Made me feel like a million dollars! Walked in with an idea, walked out with a fabulous dress + accessories + shoes. Girls really helped me to pick clothes to suit my shape - will definitely recommend to everyone!!" - Joanne M, December 2012

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