Fred Perry Laurel
Fred Perry Laurel was launched at Wimbledon in 1952, the Fred Perry polo shirt was an immediate success. The distinctive Fred Perry Laurel logo has become legendary, and still lives on today as an inspiring reminder of the simple man who became a tennis legend. The original Fred Perry sportswear brand developed into accepted streetwear when first adopted lovingly by the Mods in 1959 & 1960's. The Fred Perry brand's affinity with music has grown closer after the legendary musicians, Paul Weller and Pete Townsend began to wear the brand with pride. With the Mod-inspired notion that the clean-look designs can be worn all night and still look amazing in the morning, Fred Perry clothing inspired youth cultures linked not only with sports heritage, but also with music culture.
Buy Fred Perry online for iconic, fashion pieces with a sportswear feel.