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Pretty Green is named after a song by The Jam and is owned, founded and designed by Oasis and Beady Eye front man Liam Gallagher. The rest of the Pretty Green team is made up of key industry professionals. Pretty Green may only be a year old, but it has already made a major impact in men’s fashion. Pretty Green is an entirely limited edition collection comprising denim, knitwear, t-shirts, outerwear, footwear and accessories. As Liam himself says, “Clothes and music are my passion. I'm not here to rip anyone off and I'm not doing it for the money either. I'm doing it ‘cause there's a lack of stuff out there of the things I would wear.”. The simplicity of this Pretty Green mission is translated into the designs; it’s not about fashion, it’s about making top quality clothes that look great and have a timeless appeal. Buy Pretty Green online for a label that fully rejects the ‘skinny jeans’look in favour of a classic aesthetic reflecting Liam’s style (and of course that of his fans).